This course will describe the various ways that nonprofits raise funds and develop resources. This will include the strategic fund development process. Students will discuss the ethical processes and practices of different fundraising strategies to be considered such as an annual fund, planned and major giving, foundation and corporate fundraising and special events. There will be consideration of generational and cultural differences in giving and the implications for fundraising. The course will include recent trends in fundraising approaches such as the role of on-line giving, the use of social media and crowdsourcing strategies.
Corequisites or Prerequisites
Term Offered
Spring Only