This course will provide students with an understanding of marketing theory, principles and techniques, in general, and as applied in a philanthropic and nonprofit environment, including the dynamics and principles of the marketing mission in a nonprofit context. The course will explain the interrelationship between services marketing and donor marketing. Students will gain practical experience in the use of social media and other emerging means for advancing communications and public relations to internal and external stakeholders.
Corequisites or Prerequisites
Term Offered
Fall Only