This course will focus on the Digital Marketing Analytics Framework, a model that will teach students how to carry out the necessary processes that will create measurable, analytics-driven results for digital marketing campaigns. The course will address the difference between multiple analytics tools, provide instruction on how to develop metrics, dimensions, and KPls, and show how to interpret analytics and provide associated performance insights for digital marketing campaigns. Off-Campus Distance Electronic Synchronous Remote Delivery.
Term Offered
Fall Only